Online-Informationsverhalten von Business-to-Business-Käufern
Maximilian Lüders ; mit einem Geleitwort von Prof. Dr. Martin Klarmann
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Lüders, Maximilian |
| Other Persons: | Klarmann, Martin (foreword) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kaufmotiv | Consumer motivation | Konsumentenverhalten | Consumer behaviour | Business-to-Business-Marketing | Online-Marketing | Kaufverhalten | Informationsverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 223 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Karlsruher Institut für Technologie (KIT), 2019 |
| ISBN: | 978-3-658-29654-4 ; 3-658-29654-2 ; 978-3-658-29655-1 |
| Other identifiers: | 10.1007/978-3-658-29655-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173136