Extent: | XVIII, 223 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Dissertation, Karlsruher Institut für Technologie (KIT), 2019 |
ISBN: | 978-3-658-29654-4 ; 3-658-29654-2 ; 978-3-658-29655-1 |
Other identifiers: | 10.1007/978-3-658-29655-1 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173136