Extent:
Online-Ressource (XIII, 141 S. 53 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-10950-9 ; 978-3-658-10949-3
Other identifiers:
10.1007/978-3-658-10950-9 [DOI]
Classification: Betriebliche Information und Kommunikation ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014020329