Online Laddering
Year of publication: |
2009
|
---|---|
Authors: | Gruber, Thorsten ; Voss, Rödiger ; Balderjahn, Ingo ; Reppel, Alexander |
Published in: |
Qualitative Marktforschung : Konzepte - Methoden - Analysen. - Wiesbaden : Gabler, ISBN 978-3-8349-0976-3. - 2009, p. 569-581
|
Subject: | Marktforschung | Market research | Befragung | Interview | Theorie | Theory |
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