Online manufacturer referral to heterogeneous retailers
Year of publication: |
November 2015
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Authors: | Wu, Hao ; Cai, Gangshu ; Chen, Jian ; Sheu, Chwen |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 11, p. 1768-1782
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Subject: | manufacturer referral | heterogeneous retailers | channel competition | game theory | Spieltheorie | Game theory | Industrie | Manufacturing industries | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel |
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