Online marketing : a customer-led approach
Richard Gay, Alan Charlesworth, Rita Esen
| Year of publication: |
2007 ; 1. publ.
|
|---|---|
| Authors: | Gay, Richard |
| Other Persons: | Charlesworth, Alan (contributor) ; Esen, Rita (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Theorie | Theory | Marketing | Internet | Kundenorientierung |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XV, 538 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-19-926585-2 ; 978-0-19-926585-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480525