Online marketing and advertising research : traditional theories revisited
by Titah Yudhistira (born in Jember, Indonesia)
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Yudhistira, Titah |
| Publisher: |
Groningen |
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 119 Seiten Illustrationen 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Rijksuniversiteit Groningen, 2016 |
| Notes: | Omslag vermeldt: Research school SOM, Faculty of Economics and Business, University of Groningen Promotor: Prof. T.H.A. Bijmolt. - Copromotor: Dr. K.R.E. Huizingh Met literatuuropgave.-Met samenvatting in het Nederlands |
| ISBN: | 978-90-367-9117-5 ; 90-367-9117-0 ; 978-90-367-9116-8 ; 90-367-9116-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646882