Online marketing: displaced dichotomies
Year of publication: |
2003
|
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Authors: | Robins, Fred |
Published in: |
Asia and Europe in the new global system : intercultural cooperation and competition scenarios ; [selected papers presented at the 18th annual conference of the Euro-Asia Management Studies Association (EAMSA) in November 2001] ; [Annual conference of the Euro-Asia Management Studies Association]. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-0496-0. - 2003, p. 303-318
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Subject: | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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