Online marketing effectiveness : the influence of information load and digital literacy : a cross-country comparison
Year of publication: |
2020
|
---|---|
Authors: | Castañeda García, J. Alberto ; Frías-Jamilena, Dolores M. ; Rodríguez-Molina, Miguel A. ; Jones, Adam |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 759-773
|
Subject: | Website effectiveness | Information load | Digital literacy | Tourism | Online-Marketing | Internet marketing | Website | Informationsverhalten | Information behaviour | Electronic Commerce | E-commerce | Analphabetismus | Illiteracy | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
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