Online-Marketing-Intelligence : Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing
Year of publication: |
[2019]
|
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Authors: | Ahrholdt, Dennis C. ; Greve, Goetz ; Hopf, Gregor |
Institutions: | Springer Fachmedien Wiesbaden (publisher) |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Social Web | Social web | Betriebliche Kennzahl | Financial ratio | Erfolgsfaktor | Success factor |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Extent: | XVIII, 344 Seiten Illustrationen 24 cm x 16.8 cm |
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Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Enthält: 1 Online-Ressource |
ISBN: | 978-3-658-26561-8 ; 3-658-26561-2 ; 978-3-658-26562-5 |
Other identifiers: | 10.1007/978-3-658-26562-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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