Online privacy concerns and consumer reactions : insights for future strategies
Year of publication: |
2014
|
---|---|
Authors: | Kansal, Purva |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 6.2014, 3, p. 190-212
|
Subject: | Internet marketing | Global marketing | Consumer attitude | Online privacy concerns | Internet | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Electronic Commerce | E-commerce |
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