Online Product Opinions : Incidence, Evaluation and Evolution
Year of publication: |
2011
|
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Authors: | Moe, Wendy W. ; Schweidel, David A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Handel | Online retailing | Bewertung | Evaluation | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion |
Extent: | 1 Online-Ressource (45 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1525205 [DOI] |
Classification: | M31 - Marketing ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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