Online Product Reviews : Implications for Retailers and Competing Manufacturers
Year of publication: |
2017
|
---|---|
Authors: | Kwark, Young ; Chen, Jianqing ; Raghunathan, Srinivasan |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Industrie | Manufacturing industries | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Information Systems Research, 25(1), 93-110, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 18, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2255097 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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