Online reputation and destination competitiveness : the case of Spain
Year of publication: |
2019
|
---|---|
Authors: | Perles-Ribes, José Francisco ; Ramón Rodríguez, Ana Belén ; Moreno, Luis ; Such Devesa, María Jesús |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 24.2019, 2, p. 161-176
|
Subject: | Online reputation | Destination competitiveness | Social media | Tourist perceptions | Big data | Spain | Spanien | Social Web | Social web | Reputation | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Firmenimage | Corporate reputation | Electronic Commerce | E-commerce | Big Data | Wettbewerb | Competition | Tourismusmarketing | Tourism marketing |
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