Online reputation mechanisms and the decreasing value of chain affiliation
Year of publication: |
October 2018
|
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Authors: | Hollenbeck, Brett |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 636-654
|
Subject: | Branding | online reviews | online platforms | franchising | machine learning | Franchising | Electronic Commerce | E-commerce | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Reputation | Virales Marketing | Viral marketing | Internet | E-Learning | E-learning | Firmenimage | Corporate reputation |
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