Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Iris C. Rauh
| Year of publication: |
2010
|
|---|---|
| Authors: | Rauh, Iris C. |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Social Web | Social web | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Electronic Commerce | Unternehmen | Prestige | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 110 S. Ill. |
|---|---|
| Series: | Electronic business. - Frankfurt, M. : PL Acad. Research, ISSN 1868-646X, ZDB-ID 2525218-5. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Wien, Univ., Magisterarbeit, 2010 |
| Notes: | Literaturverz. S. [103] - 110 |
| ISBN: | 978-3-631-60151-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008901712