Online retailer reputation and consumer response : examining cross cultural differences
Year of publication: |
2013
|
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Authors: | Kim, Jiyoung ; Yang, Kiseol ; Kim, Bu Yong |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 9, p. 688-705
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Subject: | Cross-culture | Reputation | Website quality | Emotion | Perceived risk | United States of America | South Korea | Consumer behaviour | Shopping | Retailers | Konsumentenverhalten | USA | United States | Südkorea | Online-Handel | Online retailing | Einzelhandel | Retail trade | Website | Firmenimage | Corporate reputation | Kulturelle Identität | Cultural identity |
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