Online review manipulation by asymmetrical firms : is a firm's manipulation of online reviews always detrimental to its competitor?
Year of publication: |
2020
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Authors: | Cao, Huanhuan |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 6, p. 1-16
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Subject: | Asymmetrical firms | Competing market | Online review manipulation | Online reviews | Search products | Online-Marketing | Internet marketing | Manipulation | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
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