Online sequential bundling : profit analysis and practice
Year of publication: |
2022
|
---|---|
Authors: | Gayer, Amit ; Aiche, Avishay ; Gimmon, Eli |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 4, p. 1351-1375
|
Subject: | Mixed bundling | No bundling | Price discrimination | Pure bundling | Sequential bundling | Tying and bundling | Leistungsbündel | Bundling strategy | Preisdifferenzierung | Preismanagement | Pricing strategy | Theorie | Theory | Monopol | Monopoly |
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