Online service quality and brand equity : the mediational roles of perceived value and customer satisfaction
Amjad A. Abu ELSamen (Department of Marketing and Entrepreneurship, College of Business, Zayed University, Abu Dhabi, United Arab Emirates)
| Year of publication: |
October-December 2015
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| Authors: | ELSamen, Amjad A. Abu |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 4, p. 509-530
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| Subject: | online service quality | value | satisfaction | brandequity | UAE | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1109987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432521