Online shopping behaviors and characteristics of Gen Y consumers in Bulgaria and Croatia : who, what, how much and how often? : millennial paper
Year of publication: |
2016
|
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Authors: | Loubou, Patricia ; Alexander, Elitsa ; Kalchev, Georgi |
Publisher: |
[Kiel : ZBW |
Subject: | Internet buying | online shopping | Generation Y | purchasing patterns | consumer behavior | Eastern Europe | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bulgarien | Bulgaria | Kroatien | Croatia | Internet | Osteuropa |
Extent: | 1 Online-Ressource (circa 17 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/148322 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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