Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Year of publication: |
2022
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Authors: | Ben Saad, Sihem ; Choura, Fatma |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 1/2, p. 27-49
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Subject: | anthropomorphism | Covid-19 | electronic word of mouth | flow state | perceived risk | telepresence experience | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Coronavirus | Virales Marketing | Viral marketing | Epidemie | Epidemic |
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