Online shopping : how can algorithm performance expectancy enhance impulse buying?
Steffie Gallin, Audrey Portes
Year of publication: |
2024
|
---|---|
Authors: | Gallin, Steffie ; Portes, Audrey |
Subject: | Algorithm performance expectancy | Impulse buying | Personalized product recommendations | Trust | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Algorithmus | Algorithm | Emotion | Vertrauen | Confidence | Personalisierung | Personalization |
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