Online Social Advertising via Influential Endorsers
Year of publication: |
2012
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Authors: | Li, Yung-Ming ; Lee, Yi-Lin ; Lien, Nine-Jun |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 16.2012, 3 (1.4.), p. 119-155
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