Online social interactions : a natural experiment on word of mouth versus observational learning
Year of publication: |
2011
|
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Authors: | Chen, Yubo ; Wang, Qi ; Xie, Jinhong |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 238-254
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Subject: | Amazon.com Inc. | Soziale Beziehungen | Social relations | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Lernprozess | Learning process | Experiment |
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