Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Christoph Bauer ... (Hrsg.)
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Other Persons: | Bauer, Christoph (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Controlling | Management control | Social Web | Social web | Ältere Menschen | Elderly people | Online-Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 295 S. Ill., graph. Darst., Kt. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-2589-6 ; 978-3-8349-2589-3 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156085