Online to offline : the impact of social media on offline sales in the automobile industry
Yen-Yao Wang, Chenhui Guo, Anjana Susarla, Vallabh Sambamurthy
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Yen-Yao ; Guo, Chenhui ; Susarla, Anjana ; Sambamurthy, Vallabh |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 2, p. 582-604
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| Subject: | FG | CUG | Ctraditional media | offline light vehicle sales | U.S. automobile industry | Facebook | Twitter | PVAR model | USA | United States | Social Web | Social web | Kfz-Industrie | Automotive industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0984 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012599893