Online user reviews and goal-directed consumer behavior : a qualitative study
Year of publication: |
2023
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Authors: | Schulten, Matthias Bernhard |
Published in: |
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-40753-7. - 2023, p. 195-209
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Subject: | Goal-directed consumer behavior | Online user reviews | Review diagnostics | Review helpfulness | Review-related goals | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-658-40753-7_9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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