Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Young Ha; Sharron J. Lennon
| Year of publication: |
2010
|
|---|---|
| Authors: | Ha, Young ; Lennon, Sharron J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 2, p. 141-165
|
| Subject: | Online-Handel | Online retailing | Damenbekleidung | Women's clothing | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Verkaufsförderung | Sales promotion | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945273