Online-Werbeeffizienz : Messung und Analyse der Effizienz von Online-Werbeaktivitäten und ihrer Treiber
von Nico Shenawai
| Year of publication: |
2011
|
|---|---|
| Authors: | Shenawai, Nico |
| Other Persons: | Bauer, Hans H. (contributor) |
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Effizienzanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 195 Bl. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Mannheim, Univ., Diss., 2011 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009300769