Online word-of-mouth and market structure
Year of publication: |
2020
|
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Authors: | Santos, Carlos Daniel |
Published in: |
Portuguese economic journal. - Berlin : Springer, ISSN 1617-982X, ZDB-ID 2083329-5. - Vol. 19.2020, 3, p. 267-283
|
Subject: | Marketing strategy | User-generated content | Online word-of mouth | Dynamic games | Product quality | Virales Marketing | Viral marketing | Produktqualität | Online-Marketing | Internet marketing | Social Web | Social web | Marktstruktur | Market structure | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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