Online word-of-mouth communication on social networking sites
Year of publication: |
2015
|
---|---|
Authors: | Kucukemiroglu, Setenay ; Kara, Ali |
Published in: |
International Journal of Commerce and Management. - Emerald Group Publishing Limited, ISSN 1758-8529, ZDB-ID 2069832-X. - Vol. 25.2015, 1, p. 2-20
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Facebook | Structural equation model | Online word-of-mouth |
-
Online word-of-mouth communication on social networking sites : an empirical study of Facebook users
Kucukemiroglu, Setenay, (2015)
-
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien, (2013)
-
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura, (2013)
- More ...
-
Online word-of-mouth communication on social networking sites : an empirical study of Facebook users
Kucukemiroglu, Setenay, (2015)
-
Spillan, John E., (2018)
-
Online social media usage behavior of entrepreneurs in an emerging market
Turan, Mehmet, (2018)
- More ...