Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Benjamin Wille-Baumkauff
| Year of publication: |
2015
|
|---|---|
| Authors: | Wille-Baumkauff, Benjamin |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Markentreue | Brand loyalty | Business-to-Business-Marketing | Markenpolitik | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XX, 322 S. Ill., graph. Darst. 210 mm x 148 mm, 445 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Braunschweig, Techn. Univ., Diss., 2014 |
| Notes: | 201506 |
| ISBN: | 3-658-09830-9 ; 978-3-658-09830-8 ; 978-3-658-09831-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011291011