Only here to put cheer back into beer market (interview with the chief executive and marketing director of beer manufacturer Molson Coors on the company s marketing strategies)
Year of publication: |
2011
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 3
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Beer | Brand management | Brewing | Marketing planning | Marketing strategy | Organizations | Strategic marketing | United Kingdom |
Saved in:
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