Ontological analysis of web surf history to maximize the click-through probability of web advertisements
Year of publication: |
2009
|
---|---|
Authors: | Deane, Jason ; Pathak, Praveen |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 47.2009, 4, p. 364-373
|
Subject: | Online-Recherche | Online search | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing |
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