OOH' morphs to "DOOH" : AdOnMo sets advertising from motionless to motion
Year of publication: |
2022
|
---|---|
Authors: | Gupta, Divya Kirti ; Biswas, Ashish Kumar ; Sukhwal, Anita ; Kamal, Mounika |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 29.2022, 1, p. 149-165
|
Subject: | AdOnMo | Advertising | Diversification | DOOH (Digital Out-of-Home) Ads | Expansion Strategies | Media Mix | OOH (Out-of-Home) Ads | Werbung | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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