Open innovation and de-escalation of commitment in underperforming new product development projects
Year of publication: |
2023
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Authors: | Yang, Miles M. ; Yang, Feifei ; Li, Xiaoxuan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
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Subject: | De-escalation of commitment | Escalation of commitment | Managerial efficacy | New product development | Open innovation | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation | Projektmanagement | Project management | Open Innovation |
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