Open innovation : the lead user method as a tool for new product development projects of medical devices ; lead user identification at Johnson & Johnson Medical
Year of publication: |
2011
|
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Authors: | Shamsi Nejad, Anahid |
Published in: |
New strategies for competitive advantage. - Bremen [u.a.] : Kellner, ISBN 978-3-939928-53-9. - 2011, p. 118-219
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Subject: | Johnson & Johnson Medical GmbH <Norderstedt> | Medizinprodukteindustrie | Medical device industry | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Open Innovation | Open innovation | Kundenintegration | Customer integration | Deutschland | Germany |
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