Open innovation using the cognitive surplus : how to motivate customers to help firms innovate
Andreas Neus
| Year of publication: |
2014
|
|---|---|
| Authors: | Neus, Andreas |
| Subject: | Open Innovation | Open innovation | Motivation | Zielgruppe | Target group | Mobiltelefon | Mobile phone | Telekommunikationssektor | Telecommunications industry | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 260 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Karlsruhe, KIT, Diss., 2014 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407611