Open innovation with customers : foundations, competences and international trends
Frank Piller & Christoph Ihl
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Piller, Frank Thomas ; Ihl, Christoph |
| Publisher: |
Aachen : IMA ZLW [u.a.] |
| Subject: | Mass Customization | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 85 S. : Ill., graph. Darst. |
|---|---|
| Series: | Studies for innovation in a modern working environment. - Aachen : RWTH. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009617141