Open source marketing in tourism : motivational drivers and practical approaches
Year of publication: |
[2016]
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Langner, Sascha |
Published in: |
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry. - Heidelberg : Springer, ISBN 978-3-642-54088-2. - 2016, p. 61-77
|
Subject: | Tourismuswirtschaft | Tourism industry | Marketing | Open Source | Open source |
-
Open Source Marketing im eTourismus : motivationale Treiber und praktische Ansätze
Wiedmann, Klaus-Peter, (2010)
-
An open source web-mapping system for tourism planning and marketing
Supak, Stacy Kathleen, (2014)
-
An open source based data warehouse architecture to support decision making in the tourism sector
Mola, Francesco, (2005)
- More ...
-
Official sports sponsorship fortress vs ambush marketing attack
Schmidt, Steffen, (2018)
-
Brand Equity Valuation Through Big Data Intelligence
Schmidt, Steffen, (2016)
-
Wiedmann, Klaus-Peter, (2007)
- More ...