Open to all : a postmodern perspective on product development and brands in an open source environment
Leyland F. Pitt; Pierre R. Berthon; Richard T. Watson; Donald Wynn; Arien Strasheim
| Year of publication: |
2007
|
|---|---|
| Authors: | Pitt, Leyland F. ; Berthon, Pierre R. ; Watson, Richard T. ; Wynn, Donald ; Strasheim, Arien |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 2.2007, 4, p. 316-330
|
| Subject: | Open Source | Open source | Markenführung | Brand management | Postmoderne | Postmodernism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003617646