Opening digital markets : battle plans and business strategies for Internet commerce
Walid Mougayar
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Mougayar, Walid |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Internet | Electronic Commerce | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 292 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-043542-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359294