Opening up early or late? : the effect of open innovation before and after product launch on new product market performance
Year of publication: |
2023
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Authors: | Jang, Seongsoo ; Zedtwitz, Maximilian von |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 113-127
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Subject: | Open innovation | New product development | Product launch | Market performance | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation |
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