Opentable as a marketing strategy for modern Muslim funeral product in Indonesia
Witanti Prihatiningsih and Ninis Agustini Damayani, Asep Suryana and Susie Perbawasari
| Year of publication: |
2023
|
|---|---|
| Authors: | Prihatiningsih, Witanti ; Damayani, Ninis Agustini ; Suryana, Asep ; Perbawasari, Susie |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 3, p. 757-774
|
| Subject: | Al-azhar memorial garden | Marketing | Memorial advisor | Muslim funeral | Opentable | Indonesien | Indonesia | Marketingmanagement | Marketing management | Islam | Bestattungsgewerbe | Undertaker | Islamische Staaten | Islamic countries | Muslime | Muslims |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-02-2021-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536423