Operant behavioral economics for e-mail marketing : an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and informational stimuli
Year of publication: |
June-July 2016
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Authors: | Valdimar Sigurdsson ; Hinriksson, Hinrik ; Menon, R. G. Vishnu |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 37.2016, 4/5, p. 337-344
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Subject: | Verhaltensökonomik | Behavioral economics | E-Mail | E-mail | Online-Marketing | Internet marketing | Experiment |
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