Operations strategy for the effective delivery of integrated industrial product-service offerings : two exploratory defence industry case studies
Year of publication: |
2011
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Authors: | Datta, Partha Priya ; Roy, Rajkumar |
Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 31.2011, 5, p. 579-603
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Subject: | Leistungsbündel | Bundling strategy | Strategisches Management | Strategic management |
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