Opinion-Leader
Year of publication: |
2006
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---|---|
Authors: | Scharnhorst, Ralf ; Langner, Sascha ; Fumagalli, Jean-Pierre |
Published in: |
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz. - München : Europa-Fachpresse-Verl, ISSN 0025-3774, ZDB-ID 2063700. - Vol. 39.2006, 4, p. 6-7
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