Opinion leaders : Merkmale und Wirkung
Karlfritz Koeppler
| Year of publication: |
1984
|
|---|---|
| Authors: | Koeppler, Karlfritz |
| Publisher: |
Hamburg |
| Subject: | Meinungsführer |
| Extent: | 124 S. : graph. Darst. |
|---|---|
| Series: | Schriftenreihe der Verlagsgruppe Bauer. - Hamburg ; München : Bauer. - Vol. 18 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 103 - 112 |
| Classification: | Marketing |
| Source: |
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