Opinion leaders' role in innovation diffusion : a simulation study
Peter S. van Eck, Wander Jager and Peter S. H. Leeflang
| Year of publication: |
2011
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|---|---|
| Authors: | Eck, Peter S. van ; Jager, Wander ; Leeflang, Peter |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 2, p. 187-203
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| Subject: | Innovationsdiffusion | Innovation diffusion | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933447