Opinion leaders, short videos and virtual communities in the fashion industry
Year of publication: |
2021
|
---|---|
Authors: | Chen, Peng |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 51-79
|
Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Social Web | Social web | Textilhandwerk | Textile trades |
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